The Best Western George Hotel is a charming 16th Century Coaching Inn situated on the crossroads in the historic market town of Swaffham. Saturday is Market Day here in the town where you can experience the hustle and bustle of our local market and purchase local produce and bargin or two.
Our Hotel is the ideal base to explore the beautiful North Norfolk Coast, Royal Sandringham, the fine City of Norwich, historic Walsingham & 'Kingdom' Country.
Recently Swaffham has become better known under its Kingdom stage name of 'Market Shipborough', the home of Solicitor, Peter Kingdom. Kingdom is the popular ITV Sunday Night Drama starring Stephen Fry which is filmed here on location in Swaffham.
The Hotel boasts a good reputation and an AA Rosette for its cuisine, offering delicious meals, using wherever possible locally grown and sourced ingredients. You can Wine and Dine in our eligant Green Room Restaurant or alternatively enjoy the very sociable and informal atmoshpere of our Bar.